Whether partnering with a tech PR agency or kickstarting your PR efforts internally, creating a PR strategy will enable your DevOps startup to plan the needed steps toward success.
A lot goes into the making of a PR strategy planning, especially for news announcements worthy of a press release: planned product launches or extensions, trade show attendance, ongoing VC funding, new hires, and more.
Apart from media outreach campaigns, one of the tent poles of the PR planning tent is thought leadership. Thought leadership is the placement of expert opinions and industry observations expressed by your key leaders in a variety of media outlets and formats: quotes in articles, guest contributed articles published in reputable news outlets, interviews on podcasts, and more.
Thought leadership for DevOps startups is particularly important because of the size and growth of the industry. The DevOps industry is massive. According to one source, it reached $10.4 billion in 2023 and will grow to $25.5 billion by 2028.
It’s also extremely crowded with general business SaaS platforms, SaaS DevOps vertical platforms, and custom software providers, to name a few business categories relying upon DevOps.
An industry that large posting such rapid growth can be a crowded, competitive marketplace for securing media coverage. Fortunately, there are easily over a dozen media outlets that care about DevOps news and related topics. So, as with all things PR, thought leadership for DevOps startups comes down the planning, execution, and consistency.
Here is brief excerpt on thought leadership for DevOps startups from our upcoming DevOps PR Strategy Guide coming out soon:
There’s no better way to create a robust content machine for your DevOps company than to tap into the knowledge of your leadership team. Start by mapping out the media outlets that align best with their professional background. Some industry pubs like DevOps.com and InformationWeek welcome contributed content. Don’t overlook sponsored content opportunities like the Forbes Technology Council, which costs in the neighborhood of $2,800/year but guarantees 10 articles for a company exec, usually a founder or CTO.
Be sure to come up with a list of broad categories for which your experts can create numerous insightful articles: AI, CloudOps, CI/CD, training and career development, DevSecOps, GitOps, etc.
Developing a consistent thought leadership PR strategy will expand your company’s brand awareness, provide shareable content to customers and prospects alike, and build the perception of market leadership in the DevOps niche in which you operate.
Check out an earlier blog post about the benefits of hiring a tech PR agency. For more information about the Swyft Denver PR firm, contact us today!