by swyft | Jun 11, 2019 | PR Tips, Trade Show
Swyft has years of experience helping small, mid and large-size B2B technology companies get more bang for their invested buck at trade shows. Because of that, we decided it was time we started sharing some of our ‘insider’ knowledge in hopes of helping aspiring...
by Jo Detavernier | Jun 6, 2019 | PR Tips, Trade Show
Trade shows have been around for decades as important venues where companies derive value from contacts with a host of external stakeholders, among them channel partners, existing and prospective clients, media, investors, future employees, and business partners. One...
by Dave Manzer | Apr 23, 2019 | PR Tips
The case for a globally-coordinated, agile approach to public relations has perhaps never been greater than it is today for small and mid-sized B2B companies in the technology sector. Not only do growth opportunities abound in home countries for both U.S. and European...
by Dave Manzer | Mar 26, 2019 | PR Tips
There comes a time in some relationships when things go south, and it’s obvious that the end is in sight. Usually, both parties in that relationship know it, or at least see the writing on the wall. If you happen to be a marketing or communications executive at a...
by Dave Manzer | Mar 5, 2019 | Marketing Strategy, PR Tips, Trade Show
In the not too distant past, attending international trade shows and conducting business globally was the domain of only the largest players in a given industry: IBM, Intel, Cisco, Dell. A company had to be large enough to expand and sustain growth overseas, which...
by Dave Manzer | Jan 7, 2019 | PR Tips
The larger and more established a technology company becomes, the more likely that the management team will require department heads to create budgets in support of their plans for the upcoming fiscal year. It’s a cherished time of the year (cue the groans) that puts...
