Dive into the inner workings of our brains as we share industry trends, company updates, announcements and more. Stay up to date with what’s new in the marketing, digital, and PR landscape.
You hear a lot about content marketing these days from all quarters. Savvy marketers have long espoused the value of blogging for a brand. PR professionals are wringing their hands over the demise of traditional media and wondering how their story-telling skills...Read More
Blogs number in the hundreds of millions on the Internet, and there are millions of blog posts each and every day on platforms like Wordpress, Tumblr, LiveJournals, Blogster. With such a massive number of blogs jockeying for attention on the Internet you would...Read More
Hiring the right PR agency to lead your communications initiative – both internal and external – can lead to many positive results for a business. From increased brand awareness and more website traffic to motivated employees and industry accolades, PR promotes the...Read More
Journalists I interview as part of my PR over Coffee community in Austin report having to sort through hundreds of emails daily – literally hundreds. On Mondays when they come back to the office that number often doubles. This means you have mere seconds to stop a...Read More
PR means a lot of things to a lot of people these days. For some, it means putting ads in newspapers. For others, PR involves social media and blogging. Others think of PR as placing quotes and securing interviews in print, online or TV news by “legitimate”...Read More
Why B2B SaaS CEOs Struggle with PR and Marketing
Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.
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