swyft insights
Dive into the inner workings of our brains as we share industry trends, company updates, announcements and more. Stay up to date with what’s new in the marketing, digital, and PR landscape.
How to onboard a PR firm at B2B tech startups
You’ve interviewed several B2B tech PR firms, narrowed it down to the one that best fits your tech startup’s needs, and even signed the contract proposal officially hiring the tech PR firm that will help you grow your startup’s brand awareness and demand generation...
How to use LinkedIn to support your startup’s funding announcement
A funding announcement should be treated like any other PR or marketing campaign. Whether you’re handling the campaign internally or working with an outside tech PR agency, each step should be planned ahead of time, synced with other initiatives, and the results...
Top tips to scare up media coverage for your tech startup this fall
Halloween kicks off a busy time of the year for most tech startups. With the holidays just around the corner and the end of the year near, there’s a lot for the tech news media to cover. So if you want to increase your tech startup’s chances of securing positive...
5 ways to integrate PR and marketing into your tech startup
In today’s competitive marketplace your tech startup’s communications strategy needs to tackle marketing and public relations simultaneously. Despite the common notion that PR and marketing are one in the same, the reality is that both are very different in their...
Swyft Named a Top PR Firm in Texas
Here at Swyft, we know that tech startups have it tough trying to manage their reputation skillfully while also growing their company from the ground up. That’s why Swyft focuses 100% on helping startups with their communications and demand generation needs! We’re...
How to write a press release about your startup funding announcement
Securing funding for your startup is a major milestone worthy of high-fives and a little bubbly. But the grind doesn’t stop once you’ve landed a big investment. In order to maximize news coverage, solidify your credibility in the industry, and, let’s be honest,...
How social listening can help your startup
Every successful startup knows that once your product or company launches, the grind does not stop there. In fact, a crucial element of continued success for startups is audience research. At first mention you may think of audience research as simply...
Blogging tools we can’t live without
Blogging is a laborious, tedious, and sometimes frustrating activity for marketing professionals to pursue. That may explain why there are very few companies that do it really well. Despite the challenges, blogging on a regular basis can and does deliver...
Pros and cons of using an RFP to find a new PR firm
If your tech startup finds itself in need of the services of a PR firm, you may wonder if using an RFP, or request for proposal, is the way to go. Pursuing an RFP involves creating a document that explains 1) the particular needs of your company, 2) the...
What VCs should know about startup PR
As a VC, you recognize potential when you see it. When a promising startup pops up on your radar, it’s typically not hard for you to determine whether or not there’s investment value. Once you take the next step and add that startup to your portfolio, however, part...
Essential Resources
Why B2B SaaS CEOs Struggle with PR and Marketing
Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.
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