swyft insights
Dive into the inner workings of our brains as we share industry trends, company updates, announcements and more. Stay up to date with what’s new in the marketing, digital, and PR landscape.
Content Marketing Hack #1: How to create buyer personas, lead attribution, and more
Our first content marketing hack is about knowing who your prospects are. So, do you know who yours are? The best ways to get to know them are to create buyer personas. Maybe you're wondering why it's so important to know who your prospects are for your content...
Five reasons why your content marketing should not go on vacation this summer
Even though there will be plenty of vacationers hitting beaches, hiking trails and theme parks this summer, it doesn’t mean your content marketing should take a vacation too. After all, content marketing serves multiple purposes for a business, which means it...
One marketer’s thoughts about the summer doldrums, seafaring movies, and content marketing
Deep summer in B2B tech marketing brings to mind those classic seafaring movies about whaling schooners and man-of-wars that suddenly hit a long patch of hot weather. Perhaps your own company’s summer sales doldrums feels the same way? Like a once-animated ship now...
Five tips for podcast advertising
Podcasts have turned mainstream over the last couple of years. According to a Pew Research Center survey in 2016, 21% of all Americans over the age of 12 listen to at least one podcast each month. With the proliferation of podcasts also comes an abundance of...
Landing page design mistakes to avoid
As a marketing communications agency for B2B technology companies, we pride ourselves on knowing a few things about building optimized landing pages. We recently ran across a webinar landing page that we thought would help us show how to design -- or in this case...
To gate or not to gate content: a balanced view
It is a decision that needs to be made up front in every B2B content marketing strategy: which content assets will be completely free for all (ungated) and which ones will require a contact form to be filled out prior to making the content available (gated). This...
4 questions to ask during the annual crisis comms plan update
Many companies have no crisis communications plan available to help them prepare for and manage their reputations during a crisis. Rather than invest in a crisis comms plan ahead of time, most companies will end up trying to improvise their way out of a crisis....
Seven blogging mistakes to avoid
A well-run blog provides continuous opportunities to establish your brand’s credibility as an industry expert in the eyes of customers and prospects. It also plays a key role in many B2B companies’ multi-channel marketing strategy aimed at supporting the customer...
Can PR fight fake news?
Fake news is here to stay. But that should not be a surprise. Fake news is not new. It has been around since the founding of our country. The likes of John Adams, Thomas Jefferson and Benjamin Franklin all indulged in cooking up apocryphal content to advance the...
Tips for Successful Trade Show Marketing in 2017
One thing B2B brands can agree on is that trade shows still are a very valuable investment. So valuable, in fact, that the average B2B brand invests nearly 40% of its total marketing spend on them. With so much money spent annually on a single marketing initiative,...
Essential Resources
Why B2B SaaS CEOs Struggle with PR and Marketing
Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.
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