swyft insights
Dive into the inner workings of our brains as we share industry trends, company updates, announcements and more. Stay up to date with what’s new in the marketing, digital, and PR landscape.
Top 5 mistakes companies make with trade show PR
Since our founding nearly a decade ago, Swyft has helped all kinds of tech companies with their trade show PR needs. Along the way, we have been witness to many companies that failed to properly plan for their trade show media outreach. Consequently, they...
Top Healthcare Technology Conferences in 2020
The healthcare technology industry has been booming, and isn’t showing signs of stopping. New innovations and applications are coming to market every year, constantly evolving the industry landscape. If you want to stay up to date with the latest innovations, take...
The WeWork IPO failure was also a PR failure
Over the past few months, the epic fail—and fall—of WeWork’s reputation has played out in the media like some kind of lurid story in a supermarket tabloid. Yet there was a time earlier this past summer when WeWork was riding high, heading into a massive IPO with a...
How to Conduct Media Training – Part 2
In the previous blog post we brought you a series of tips and tricks on how to go about planning and executing a media training event. In this post, we pick up where we left off and add our last pointers for any companies getting ready to have their executives or...
Top 5 reasons your marketing automation software is not delivering great results
Marketing automation software may not be the most expensive software investment a B2B company makes, but pound for pound it may have the greatest potential for ROI of just about any software it does purchase. Why is that? Because marketing automation software is...
How to Conduct Media Training – Part 1
Whoever wants to address the press in an efficient and effective manner needs media training to do so. This certainly applies to company representatives that conduct day-to-day media relations -- they typically have the title of ‘spokesperson’ on their business...
5 Reasons Why It’s Good That Some PR Campaigns Fail
I’m sure it comes as no shock that not every tech PR campaign is destined to be a success. Indeed, it’s not a stretch to say that some PR engagements never fully realize the potential that some clients (and their PR partners) may share. The result is often...
What is Marketing Automation?
As an integrated PR and marketing agency working with B2B tech companies, we have had our share of ‘what is marketing automation’ questions. The simple answer is that it’s a comprehensive term that can be used to describe many elements of a modern digital marketing...
Top global AI events in 2020
At Swyft, we get excited when talking about trade shows and how they can still be an effective part of a B2B technology company’s go-to-market strategy. One particular trade show category that has been blowing up of late is artificial intelligence, or AI. What...
How to use Google Analytics to check if your B2B tech marketing is working
Despite its popularity for well over a decade, not many B2B marketers actually know how to use Google Analytics to see how well their marketing is working. The beauty of Google Analytics is that numbers don’t lie. They tell a story of what kind of visitors are...
Essential Resources
Why B2B SaaS CEOs Struggle with PR and Marketing
Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.
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