swyft insights
Dive into the inner workings of our brains as we share industry trends, company updates, announcements and more. Stay up to date with what’s new in the marketing, digital, and PR landscape.
What is thought leadership for DevOps startups?
Whether partnering with a tech PR agency or kickstarting your PR efforts internally, creating a PR strategy will enable your DevOps startup to plan the needed steps toward success. A lot goes into the making of a PR strategy planning, especially for news...
30 reasons why your tech startup should blog weekly
Let me reiterate the title, tech startups should blog. All of them. And often. To not do so is to risk becoming irrelevant, to get left behind, to fail to properly launch. Blogs date back to the late 1990s, getting their start as personal online journals and...
The DevOps PR Strategy: A practical PR guide for DevOps marketing professionals
Securing media coverage can elevate your DevOps company’s brand, attract more motivated prospects, and establish your company and its leadership as thought leaders in the DevOps space. Here’s how to craft an effective DevOps PR strategy, as well as compelling...
The benefits of using a tech PR agency to grow your startup are overwhelming
The pressure to scale tech startups has never been greater. This is due in no small part to the historic pullback in startup funding by VCs in virtually every industry vertical short of AI and a few others. Without proof of growth, and a path toward profitability,...
What does value-driven PR for early stage startups even mean?
The Swyft team has written extensively about early stage startups and their relationship to B2B tech startup PR agencies. From how to maximize the results of PR to tips on measuring the digital impact of PR, we have covered a lot of topics related to the beneficial...
Thought Leadership for Startup Founders
In an increasingly competitive and dynamic startup landscape, success and achievement extend beyond delivering high-quality products and services. Startups interested in disrupting and dominating the market need to embrace thought leadership, where the ability to...
What makes your tech startup newsworthy?
The need for marketing in a successful business strategy is indisputable. However, what many new founders tend to overlook is the critical need for public relations (PR) when trying to establish a strong and long-lasting brand. From a big-picture view, marketing...
How to stretch your PR dollar in a down tech economy
Signs that we are in a down economy abound. This is especially true for the tech sector of the economy, which according to Crunchbase has shed nearly 270,000 jobs in the U.S. since the downturn began in 2022. While it’s not all doom and gloom for the tech economy...
7 mistakes to avoid when searching for a tech PR agency
At the startup phase, every funding dollar counts. To get the greatest bang for the buck, startups and prospective tech PR agencies alike must undergo a careful and thoughtful compatibility test before signing an engagement contract. Like any relationship, the...
6 Benefits of hiring a tech PR agency in Austin
Every startup faces the challenge of standing out from the competition. Because B2B tech startups are drivers of innovation, often in traditional industries where change is difficult to adopt, building a strong brand image by engaging with the news media can...
Essential Resources
Why B2B SaaS CEOs Struggle with PR and Marketing
Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.
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