How to respond to negative reviews on Glassdoor

How to respond to negative reviews on Glassdoor

How to respond to negative reviews on Glassdoor is becoming an imperative for many startups and emerging growth tech companies. Much like other review sites (Yelp comes to mind), Glassdoor can be both a benefit and a burden on tech startups and SMBs competing against...
How to measure PR using Google Analytics

How to measure PR using Google Analytics

You don’t have to be a brain surgeon to figure out how to measure PR using Google Analytics at your B2B tech company. The data sets are freely available and the process is surprisingly easy. Measuring your PR campaigns is good practice for many reasons, not the least...
The most popular tech startup PR campaigns

The most popular tech startup PR campaigns

Swyft has nearly 10 years of experience helping B2B tech companies in a wide variety of verticals with their PR initiatives. We have supported clients from around the world ranging from bootstrapped startups to some of the largest tech enterprises in the world.  That...
Top Global Kubernetes Events in 2020

Top Global Kubernetes Events in 2020

Designed by Google, Kubernetes is an open-source container that can be used across a wide variety of platforms for many industries.  Whether you’re a developer, a software architect, CTO, or a startup founder, there’s a wealth of information and concepts to be learned...