by Dave Manzer | Feb 11, 2020 | PR Tips
How to respond to negative reviews on Glassdoor is becoming an imperative for many startups and emerging growth tech companies. Much like other review sites (Yelp comes to mind), Glassdoor can be both a benefit and a burden on tech startups and SMBs competing against...
by Dave Manzer | Jan 28, 2020 | PR Tips
You don’t have to be a brain surgeon to figure out how to measure PR using Google Analytics at your B2B tech company. The data sets are freely available and the process is surprisingly easy. Measuring your PR campaigns is good practice for many reasons, not the least...
by Dave Manzer | Jan 20, 2020 | PR Tips
It’s a legitimate question to ask. Especially for B2B tech businesses looking to hire a tech PR firm for the first time, or ones that have little experience dealing with them. Indeed, I would say that the notion of even having to hire a tech PR firm and work hard to...
by Dave Manzer | Jan 10, 2020 | Tech Startup
Swyft has nearly 10 years of experience helping B2B tech companies in a wide variety of verticals with their PR initiatives. We have supported clients from around the world ranging from bootstrapped startups to some of the largest tech enterprises in the world. That...
by Dave Manzer | Dec 23, 2019 | Trade Show
Designed by Google, Kubernetes is an open-source container that can be used across a wide variety of platforms for many industries. Whether you’re a developer, a software architect, CTO, or a startup founder, there’s a wealth of information and concepts to be learned...
