What your startup is missing by not doing PR

What your startup is missing by not doing PR

For many startups, PR is the last thing they’re thinking about. In some instances, it simply never occurs to them to pursue media opportunities or work with a tech PR agency. Others figure that PR is a luxury expense that is appropriate for established brands that...
The foundation of an SEO strategy should include PR

The foundation of an SEO strategy should include PR

To carve out space for your startup in today’s digital-first landscape, it’s crucial to have a strong SEO strategy. While there are several factors that have a role in boosting your startup’s SEO, like blogging, mobile first website design, solid SEO website...
How PR Impacts the Startup Sales Funnel

How PR Impacts the Startup Sales Funnel

The power of great media coverage to drive brand awareness and initial interest in a startup’s offerings is without dispute.  What isn’t well known, however, is that PR also propels buyers into and down the sales funnel. It even helps B2B tech sales teams by enriching...