by Sam Lauron | Jan 6, 2021 | PR Tips
With a strong PR plan in place and several product launches or company announcements in the pipeline, you probably have your sights set on a great deal of media coverage for your tech startup in the year ahead. But in order to land media placements, which effectively...
by Mary Jenkins | Nov 16, 2020 | PR Tips, Tech Startup
A funding announcement should be treated like any other PR or marketing campaign. Whether you’re handling the campaign internally or working with an outside tech PR agency, each step should be planned ahead of time, synced with other initiatives, and the results...
by Sam Lauron | Oct 6, 2020 | Press Releases, Tech Startup
Securing funding for your startup is a major milestone worthy of high-fives and a little bubbly. But the grind doesn’t stop once you’ve landed a big investment. In order to maximize news coverage, solidify your credibility in the industry, and, let’s be honest, boast...
by Mary Jenkins | Sep 22, 2020 | Marketing Strategy, Social Media Strategy
Every successful startup knows that once your product or company launches, the grind does not stop there. In fact, a crucial element of continued success for startups is audience research. At first mention you may think of audience research as simply...
by Sam Lauron | Aug 27, 2020 | PR Tips
If your tech startup finds itself in need of the services of a PR firm, you may wonder if using an RFP, or request for proposal, is the way to go. Pursuing an RFP involves creating a document that explains 1) the particular needs of your company, 2) the capabilities...
