by Kathryn Arnold | Oct 12, 2021 | Communication Strategy
Last month, Texas lawmakers passed a bill titled SB 8 which came as one of 666 news laws covering hot-topic issues including voting access and police department funding. SB 8 prompted sweeping media attention, however, as the bill dramatically changed abortion rights...
by Kathryn Arnold | Sep 2, 2021 | PR Tips, Social Media Strategy
The ability to know how to hack the news cycle using social media has become an effective media outreach tactic for many tech PR agencies and even marketing professionals working in startups. With the help of social media channels like LinkedIn and Twitter, companies...
by Kathryn Arnold | Aug 12, 2021 | Startup PR
As a tech startup, you’re probably intimately familiar with the ins and outs of the world of funding. If you’re past Series A, B, C funding, or are looking to what may be your end goal, you’re familiar with what might be involved in taking your company public through...
by Kathryn Arnold | Jul 19, 2021 | Communication Strategy
As an investor, you may have heard about ESG, or environment, social, and governance, as it relates to criteria for investments or talking points for a business’s success and sustainability. As a startup founder or marketer, you may also know it as a new standard for...
by Sam Lauron | Jul 14, 2021 | Tech Startup
Many startup marketing professionals and founders wonder if PR is still relevant. After all, doesn’t social media occupy center stage, data analytics point out undiscovered opportunities and AI take the guesswork — and even much of the labor — out of...
