by Sam Lauron | Mar 3, 2021 | Marketing Strategy
Though the lines between marketing and public relations have blurred in recent years, there’s still some hesitation from startup tech marketers to incorporate PR into their marketing communications strategy. Whether you feel like it’s too early to pursue PR or simply...
by Mary Jenkins | Oct 20, 2020 | PR Tips
In today’s competitive marketplace your tech startup’s communications strategy needs to tackle marketing and public relations simultaneously. Despite the common notion that PR and marketing are one in the same, the reality is that both are very different in their...
by Dave Manzer | Jul 27, 2017 | Marketing Strategy
Drip marketing refers to the stream of marketing communications a company sends to its list of prospects and customers to stimulate future sales. In the case of B2B technology companies, it usually takes the form of email communications through a marketing automation...
by Dave Manzer | Jul 17, 2017 | Inbound Marketing
I’m often asked what the formula is for generating inbound leads for B2B tech companies. In other words, what are the most effective marketing activities that will generate a steady flow of qualified leads for a company’s sales team to pursue and close? The answer...
