Dive into the inner workings of our brains as we share industry trends, company updates, announcements and more. Stay up to date with what’s new in the marketing, digital, and PR landscape.
Product launches are never an easy process to coordinate. Depending upon the size of the company, it may require a project manager coordinating a range of activities from product development to manufacturing or programming to legal to marketing and, in the case of...Read More
Blogging is a laborious, tedious, and sometimes delirious activity for marketing professionals to pursue. That may explain why there are very few companies that do it well. Despite the challenges, blogging on a regular basis can and does deliver impressive results,...Read More
A lot has been made about inbound marketing over the past five years, and for good reason since it can have many beneficial impacts to a business. From higher search engine rankings to lead capture to greater revenue, inbound marketing forms the backbone of many...Read More
Congratulations! You’ve managed to land a TV interview for your brand. Oh wait, now you have to go on camera, and you’ve never had a TV interview before, and you are starting to get lightheaded, and you feel a swarm of butterflies in your belly because you’re...Read More
With the holidays, awkward family moments and turkey and stuffing nearly behind us (or in us), we head into 2016 with hope and a new set of challenges and goals, some of which may apply to your PR Strategy. If this is an area where you don’t have much experience,...Read More
This is a continuation from last week's post where I gave the reasoning behind getting your brand into fighting shape with content marketing. This installment gives you some concrete tips on how to begin flexing your muscles to get your brand more buff in the eyes...Read More
You hear a lot about content marketing these days from all quarters. Savvy marketers have long espoused the value of blogging for a brand. PR professionals are wringing their hands over the demise of traditional media and wondering how their story-telling skills...Read More
Blogs number in the hundreds of millions on the Internet, and there are millions of blog posts each and every day on platforms like Wordpress, Tumblr, LiveJournals, Blogster. With such a massive number of blogs jockeying for attention on the Internet you would...Read More
Hiring the right PR agency to lead your communications initiative – both internal and external – can lead to many positive results for a business. From increased brand awareness and more website traffic to motivated employees and industry accolades, PR promotes the...Read More
Journalists I interview as part of my PR over Coffee community in Austin report having to sort through hundreds of emails daily – literally hundreds. On Mondays when they come back to the office that number often doubles. This means you have mere seconds to stop a...Read More
Why B2B SaaS CEOs Struggle with PR and Marketing
Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.
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