by Sam Lauron | Aug 5, 2020 | Startup, Tech Startup
Doing PR for startups is no easy feat. Because you lack an established reputation, you need to work especially hard to get the media to pay attention to you. You’re never guaranteed coverage, but there are ways to maximize your chances. Avoiding these rookie mistakes...
by Sam Lauron | Jul 13, 2020 | Marketing Strategy
While it’s tempting to slow down your marketing efforts once summer is in full swing, the slower season is actually the perfect time to ramp them up. The key to any good marketing strategy is to stay active and consistent. If you let your marketing efforts go stale...
by Sam Lauron | Jun 23, 2020 | Marketing Strategy, PR Agency
Oftentimes startups rely on either marketing or PR to expand their reach, drive sales, and increase brand awareness. But in order to truly maximize a company’s growth and digital presence–and ultimately strengthen the bottom line–there needs to be a...
by Sam Lauron | May 13, 2020 | Startup
If you’ve ever participated in a group brainstorming session, then you know that there are few workplace activities as engaging or interactive. The creative energy of a brainstorming session is palpable; participants are eagerly jumping up to the whiteboard to share...
