by Sam Lauron | Oct 28, 2020 | PR Tips
Halloween kicks off a busy time of the year for most tech startups. With the holidays just around the corner and the end of the year near, there’s a lot for the tech news media to cover. So if you want to increase your tech startup’s chances of securing positive media...
by Sam Lauron | Oct 6, 2020 | Press Releases, Tech Startup
Securing funding for your startup is a major milestone worthy of high-fives and a little bubbly. But the grind doesn’t stop once you’ve landed a big investment. In order to maximize news coverage, solidify your credibility in the industry, and, let’s be honest, boast...
by Sam Lauron | Sep 15, 2020 | Content Marketing
Blogging is a laborious, tedious, and sometimes frustrating activity for marketing professionals to pursue. That may explain why there are very few companies that do it really well. Despite the challenges, blogging on a regular basis can and does deliver impressive...
by Sam Lauron | Aug 27, 2020 | PR Tips
If your tech startup finds itself in need of the services of a PR firm, you may wonder if using an RFP, or request for proposal, is the way to go. Pursuing an RFP involves creating a document that explains 1) the particular needs of your company, 2) the capabilities...
by Sam Lauron | Aug 25, 2020 | PR Tips, Startup
As a VC, you recognize potential when you see it. When a promising startup pops up on your radar, it’s typically not hard for you to determine whether or not there’s investment value. Once you take the next step and add that startup to your portfolio, however, part of...
