by Dave Manzer | Mar 2, 2017 | Inbound Marketing
It is a decision that needs to be made up front in every B2B content marketing strategy: which content assets will be completely free for all (ungated) and which ones will require a contact form to be filled out prior to making the content available (gated). This blog...
by Dave Manzer | Jan 17, 2017 | Blogging, Content Marketing
A well-run blog provides continuous opportunities to establish your brand’s credibility as an industry expert in the eyes of customers and prospects. It also plays a key role in many B2B companies’ multi-channel marketing strategy aimed at supporting the customer...
by Dave Manzer | Jan 9, 2017 | PR Tips
One thing B2B brands can agree on is that trade shows still are a very valuable investment. So valuable, in fact, that the average B2B brand invests nearly 40% of its total marketing spend on them. With so much money spent annually on a single marketing initiative, it...
by Dave Manzer | Jan 6, 2017 | Marketing Strategy
This is the second post of our New Year’s installment on ways B2B brands can retool their marketing assets to improve website traffic, lead conversions rates and overall brand awareness in 2017. Trade shows are big deals Trade shows are where many B2B companies spend...
by Dave Manzer | Jan 5, 2017 | Marketing Strategy
It’s that time of the year to take stock of your B2B brand assets and how well they performed in 2016. The timing of the New Year dates back to Julius Caesar in 46 B.C. when he ordered a change to what eventually became the foundation for our modern 12 month calendar....
