The days of large PR firms are numbered

The days of large PR firms are numbered

When you’re shopping for something you don’t know much about, whether that’s tequila or drain cleaner, it’s tempting to go with the biggest and priciest brand. If it’s so expensive, it has to be good, right? That’s the unfortunate trap that many tech startups fall...
How to manage your tech PR agency

How to manage your tech PR agency

When you initially hired a tech PR agency for your startup, it’s likely that you imagined sending them off to pitch the media and waiting for them to report back with the coverage they secured. But there’s much more that goes into working with and, more importantly,...
Swyft Named a Top PR Firm in Texas

Swyft Named a Top PR Firm in Texas

Here at Swyft, we know that tech startups have it tough trying to manage their reputation skillfully while also growing their company from the ground up. That’s why Swyft focuses 100% on helping startups with their communications and demand generation needs! We’re an...