A funding announcement should be treated like any other PR or marketing campaign. Whether you’re handling the campaign internally or working with an outside tech PR agency, each step should be planned ahead of time, synced with other initiatives, and the results...
As a VC, you recognize potential when you see it. When a promising startup pops up on your radar, it’s typically not hard for you to determine whether or not there’s investment value. Once you take the next step and add that startup to your portfolio, however, part of...
Doing PR for startups is no easy feat. Because you lack an established reputation, you need to work especially hard to get the media to pay attention to you. You’re never guaranteed coverage, but there are ways to maximize your chances. Avoiding these rookie mistakes...
Why B2B SaaS CEOs Struggle with PR and Marketing
Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.
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