In the previous blog post we brought you a series of tips and tricks on how to go about planning and executing a media training event. In this post, we pick up where we left off and add our last pointers for any companies getting ready to have their executives or PR...
Hiring the right PR agency to lead your communications initiative – both internal and external – can lead to many positive results for a business. From increased brand awareness and more website traffic to motivated employees and industry accolades, PR promotes the...
Why B2B SaaS CEOs Struggle with PR and Marketing
Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.
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