by Sam Lauron | Mar 31, 2021 | Marketing Strategy
For lean startups, it’s crucial to understand your numbers — especially when it comes to marketing spend. One of the key marketing metrics to track is customer acquisition cost (CAC). According to Hubspot, the tech industry has the highest CAC on average, so it’s...
by Dave Manzer | Mar 19, 2021 | PR Tips
Google Ads’ ability to drive results in the form of click-throughs and future lead conversion is not in dispute. Google Ads is commonly seen as effective at driving leads among potential buyers that are already showing purchase intent. What is open to debate,...
