COVID-19 and its ensuing economic woes has demanded that tech startups revise their budgets, specifically when it comes to PR and marketing. While now is not the time to go full force with expensive campaigns and costly PR events, PR still holds value for your...
Based on our detailed tracking of the tech news media over the past three months, Swyft now believes that there are four discrete phases of a COVID-19 communications strategy. For tech startups and mid-sized enterprises looking to maintain their reputations, continue...
The arrival of COVID-19 has turned the world of PR and marketing upside down. Last year, a survey conducted by Gartner found that 61% of CMOs expected their marketing budgets to increase in 2020. When they were asked again in April of this year, 65% said they were...
Why B2B SaaS CEOs Struggle with PR and Marketing
Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.
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