by Kathryn Arnold | Sep 2, 2021 | PR Tips, Social Media Strategy
The ability to know how to hack the news cycle using social media has become an effective media outreach tactic for many tech PR agencies and even marketing professionals working in startups. With the help of social media channels like LinkedIn and Twitter, companies...
by Mary Jenkins | Sep 22, 2020 | Marketing Strategy, Social Media Strategy
Every successful startup knows that once your product or company launches, the grind does not stop there. In fact, a crucial element of continued success for startups is audience research. At first mention you may think of audience research as simply...
by Dave Manzer | Oct 4, 2016 | Marketing Strategy, Miscellaneous, Social Media Strategy
With the multitude of content covering social media campaigns from almost every aspect imaginable, it can certainly be a tedious exercise putting it all together for a “big picture” view. That’s why we saved you the trouble and did it for you! Our white paper, “How to...