by Dave Manzer | Sep 6, 2019 | PR Tips
Usually, when a B2B tech company researches PR firms they read up on all the reasons for hiring one. But what if a startup, or even an established tech company, decides to forgo investing in PR altogether? What then? Here are some of the opportunities you will miss by...
by Suzie Tawney | Aug 28, 2019 | PR Tips
Many B2B tech marketers think that public relations exist in its own dimension of time and space, like some parallel marketing universe. It helps with brand awareness and reputation management but little else. But they often fail to see the value of PR in terms of how...
by Dave Manzer | Jul 31, 2019 | Marketing Strategy, PR Tips, Tech Startup
This post comes from first-hand observations and experiences Swyft has had assisting B2B technology companies with product launch promotions over the past decade. Whether your product is SaaS, PaaS, device or on-premise matters not. Planning for a product launch is a...
by Dave Manzer | Jul 2, 2019 | PR Tips
There has always been a lot of debate surrounding the measurability of PR — its impact on the bottom line has always been difficult to prove with any certainty. Given that we live in a digital era where everything is capable of being analyzed, that demand for...
by Dave Manzer | Jun 25, 2019 | PR Tips
Not every tech startup will end up going public. The vast majority that make it through the initial startup gauntlet will engineer an exit through some form of merger or acquisition. However, for those intrepid founders whose eyes are set on pursuing an IPO as a means...
by Dave Manzer | Jun 19, 2019 | PR Tips
Too often analyst relations are an afterthought in public relations engagements, which is a pity because analysts wield significant influence given their positions as industry researchers with an ability to spot technology trends and highlight industry leaders. Neil...
