by Dave Manzer | Jun 15, 2020 | PR Tips
Based on our detailed tracking of the tech news media over the past three months, Swyft now believes that there are four discrete phases of a COVID-19 communications strategy. For tech startups and mid-sized enterprises looking to maintain their reputations, continue...
by Mary Jenkins | May 29, 2020 | PR Tips
For many in marketing and communications, the term ‘thought leadership’ has become one of those hash-taggable buzzwords. For some, it even elicits an eye roll and shake of the head. Yet there are a multitude of benefits to thought leadership. Done well, thought...
by swyft | May 4, 2020 | PR Tips
Even if you’re among the lucky few who haven’t taken a direct hit from the COVID-19 recession, you’re likely tightening your belt in anticipation of tough times ahead. When you’re making decisions about what to cut, you’ll likely be tempted to ax PR. In most cases,...
by swyft | Apr 21, 2020 | PR Tips
As we approach the end of the second month of our new coronavirus-driven reality, it’s crucial for companies to review their communication strategy if they haven’t already. During times of uncertainty, the right messaging can have a major impact on how your company is...
by Dave Manzer | Apr 8, 2020 | PR Tips
Technology companies must be ready to pivot their PR strategy in light of COVID-19. By failing to do so, you risk losing valuable visibility and brand recognition at a time when the economy is contracting and competition is intensifying. Nor should you cease...
by Sarah Pendley | Mar 17, 2020 | PR Tips
The economic impact of the coronavirus is only beginning to be felt. Marketers, event planners, and public relation professionals are swiftly pivoting strategies as they navigate the unprecedented pandemic. With heightened health concerns, the global pandemic has...
