by Kathryn Arnold | Jun 23, 2021 | PR Tips, Startup
Congratulations! Your startup just received its first round of funding. If you’ve just been seeded or made it through Series A, you’re on your way to big growth. Along the way, a good tech PR agency and a solid strategy are key to propelling you to more funding and...
by Sam Lauron | Jun 21, 2021 | PR Tips, Tech Startup
As a startup founder or marketer you know that PR is something you should eventually integrate into your brand’s communications strategy. But how early should you run a PR campaign? The short answer is, it’s never too early to start thinking about PR for your...
by Dave Manzer | Mar 19, 2021 | PR Tips
Google Ads’ ability to drive results in the form of click-throughs and future lead conversion is not in dispute. Google Ads is commonly seen as effective at driving leads among potential buyers that are already showing purchase intent. What is open to debate,...
by Dave Manzer | Mar 11, 2021 | PR Tips, Startup
For many startups, PR is the last thing they’re thinking about. In some instances, it simply never occurs to them to pursue media opportunities or work with a tech PR agency. Others figure that PR is a luxury expense that is appropriate for established brands that...
by Sam Lauron | Feb 24, 2021 | PR Tips
Over the past year, the global pandemic has pulled healthcare technology into the spotlight. As a result, the media conversations have largely been centered around healthtech startups. For healthtech startups, media coverage is essential in order to build brand trust...
by Sam Lauron | Feb 3, 2021 | PR Tips
IT channel partner companies are uniquely positioned in the industry. Because they lie somewhere between a service business and a product business that they represent and even sell for, this presents an interesting challenge when it comes to PR and securing media...
