by Dave Manzer | Jul 7, 2017 | Inbound Marketing, Marketing Strategy, PR Tips
Obtaining earned media for smaller and, even mid-sized, technology brands has become harder and harder to sustain in today’s media market. In a white paper we wrote a couple years back, we equated getting covered in TechCrunch to scaling Mt. Everest. It can be done,...
by Dave Manzer | Jan 9, 2017 | PR Tips
One thing B2B brands can agree on is that trade shows still are a very valuable investment. So valuable, in fact, that the average B2B brand invests nearly 40% of its total marketing spend on them. With so much money spent annually on a single marketing initiative, it...
by Jo Detavernier | Jan 4, 2016 | Media Training, PR Tips
Congratulations! You’ve managed to land a TV interview for your brand. Oh wait, now you have to go on camera, and you’ve never had a TV interview before, and you are starting to get lightheaded, and you feel a swarm of butterflies in your belly because you’re afraid...
by Dave Manzer | Dec 29, 2015 | PR Tips
With the holidays, awkward family moments and turkey and stuffing nearly behind us (or in us), we head into 2016 with hope and a new set of challenges and goals, some of which may apply to your PR Strategy. If this is an area where you don’t have much experience,...
by Dave Manzer | Mar 16, 2015 | PR Tips
Journalists I interview as part of my PR over Coffee community in Austin report having to sort through hundreds of emails daily – literally hundreds. On Mondays when they come back to the office that number often doubles. This means you have mere seconds to stop a...
