by Jo Detavernier | Dec 26, 2017 | Inbound Marketing
May 25, 2018 is a date that has been circled for quite some time now in the agendas of marketing managers in Europe. On this day the General Data Protection Regulation (GDPR) will come into force in the entire European Union (after Brexit, the United Kingdom will have...
by Dave Manzer | Jul 17, 2017 | Inbound Marketing
I’m often asked what the formula is for generating inbound leads for B2B tech companies. In other words, what are the most effective marketing activities that will generate a steady flow of qualified leads for a company’s sales team to pursue and close? The answer...
by Dave Manzer | Jul 7, 2017 | Inbound Marketing, Marketing Strategy, PR Tips
Obtaining earned media for smaller and, even mid-sized, technology brands has become harder and harder to sustain in today’s media market. In a white paper we wrote a couple years back, we equated getting covered in TechCrunch to scaling Mt. Everest. It can be done,...
by Dave Manzer | Jun 13, 2017 | Content Marketing, Inbound Marketing
Our second post in our Content Marketing Hack series involves how to talk to your prospects, not at them. A common content marketing mistake made by B2B businesses is that they create content for the sake of creating it. We’re not saying that having fresh content on...
by Dave Manzer | May 1, 2017 | Inbound Marketing
As a marketing communications agency for B2B technology companies, we pride ourselves on knowing a few things about building optimized landing pages. We recently ran across a webinar landing page that we thought would help us show how to design — or in this case...
by Dave Manzer | Mar 2, 2017 | Inbound Marketing
It is a decision that needs to be made up front in every B2B content marketing strategy: which content assets will be completely free for all (ungated) and which ones will require a contact form to be filled out prior to making the content available (gated). This blog...
