by swyft | Aug 12, 2024 | Miscellaneous
The pressure to scale tech startups has never been greater. This is due in no small part to the historic pullback in startup funding by VCs in virtually every industry vertical short of AI and a few others. Without proof of growth, and a path toward profitability,...
by swyft | Jan 12, 2023 | Miscellaneous
It’s already January! Have you figured out how to create a 2023 PR plan for your B2B tech startup? If you’re like many early stage startups, it’s never a given. With the holidays in the rearview mirror, it’s still not too late to figure out how to...
by swyft | Nov 17, 2022 | PR Tips
What befuddles founders and marketing leaders of tech startups is how to get their company featured in the news. It’s not unlike the old adage: which comes first, the chicken or the egg? To get a better handle on PR for startups, it helps to be honest and admit that...
by swyft | Nov 14, 2022 | Event PR, Miscellaneous, PR Tips, Trade Show
According to a Bloomberg article written in April this year, trade shows are recovering from the pandemic. In the U.S., trade show attendance was up 55% compared to 2020. Is this a reason for celebration? Yes! But only to a point. While it’s true that...
by swyft | Nov 5, 2022 | PR Tips, Startup PR, Tech Startup
The signs of a tech slowdown are all over the news. Crunchbase reported that global VC funding fell 53% year-over-year in Q3 and 33% quarter-over-quarter. That’s a massive drop eerily reminiscent of the dot-com bust. In another article from Crunchbase, tech...
