by Dave Manzer | Aug 23, 2019 | Marketing Strategy
The millennial generation is coming into its own. With around 10,000 baby boomers reaching retirement age daily, that puts even more millennials into leadership positions in organizations of all kinds and sizes. The millennial generation officially began in 1981, and...
by Dave Manzer | Aug 15, 2019 | Marketing Strategy
What are the best B2B lead generation strategies for 2019 and beyond? It’s not a trick question. At Swyft we’ve found that it comes down to this: It’s whatever works the best for your company when it comes to reaching and persuading your target audience to take...
by Dave Manzer | Jul 31, 2019 | Marketing Strategy, PR Tips, Tech Startup
This post comes from first-hand observations and experiences Swyft has had assisting B2B technology companies with product launch promotions over the past decade. Whether your product is SaaS, PaaS, device or on-premise matters not. Planning for a product launch is a...
by Dave Manzer | Jul 2, 2019 | PR Tips
There has always been a lot of debate surrounding the measurability of PR — its impact on the bottom line has always been difficult to prove with any certainty. Given that we live in a digital era where everything is capable of being analyzed, that demand for...
by Dave Manzer | Jun 25, 2019 | PR Tips
Not every tech startup will end up going public. The vast majority that make it through the initial startup gauntlet will engineer an exit through some form of merger or acquisition. However, for those intrepid founders whose eyes are set on pursuing an IPO as a means...
