Tips on how to build a COVID-19 PR strategy

Tips on how to build a COVID-19 PR strategy

Technology companies must be ready to pivot their PR strategy in light of COVID-19. By failing to do so, you risk losing valuable visibility and brand recognition at a time when the economy is contracting and competition is intensifying. Nor should you cease...
How to respond to negative reviews on Glassdoor

How to respond to negative reviews on Glassdoor

How to respond to negative reviews on Glassdoor is becoming an imperative for many startups and emerging growth tech companies. Much like other review sites (Yelp comes to mind), Glassdoor can be both a benefit and a burden on tech startups and SMBs competing against...