by Dave Manzer | Mar 19, 2021 | PR Tips
Google Ads’ ability to drive results in the form of click-throughs and future lead conversion is not in dispute. Google Ads is commonly seen as effective at driving leads among potential buyers that are already showing purchase intent. What is open to debate,...
by Dave Manzer | Mar 11, 2021 | PR Tips, Startup
For many startups, PR is the last thing they’re thinking about. In some instances, it simply never occurs to them to pursue media opportunities or work with a tech PR agency. Others figure that PR is a luxury expense that is appropriate for established brands that...
by Dave Manzer | Feb 10, 2021 | Content Marketing
If your startup has a blog, odds are you’re already putting a solid effort into establishing your company as an industry thought leader to drive website traffic, fuel social engagement and boost SEO results. In an age where convenience is key, however, your text-heavy...
by Dave Manzer | Jan 21, 2021 | SEO
To carve out space for your startup in today’s digital-first landscape, it’s crucial to have a strong SEO strategy. While there are several factors that have a role in boosting your startup’s SEO, like blogging, mobile first website design, solid SEO website...
by Dave Manzer | Dec 8, 2020 | Marketing Strategy
The power of great media coverage to drive brand awareness and initial interest in a startup’s offerings is without dispute. What isn’t well known, however, is that PR also propels buyers into and down the sales funnel. It even helps B2B tech sales teams by enriching...
