by Sam Lauron | Aug 25, 2020 | PR Tips, Startup
As a VC, you recognize potential when you see it. When a promising startup pops up on your radar, it’s typically not hard for you to determine whether or not there’s investment value. Once you take the next step and add that startup to your portfolio, however, part of...
by Mary Jenkins | Aug 12, 2020 | PR Tips
COVID-19 and its ensuing economic woes has demanded that tech startups revise their budgets, specifically when it comes to PR and marketing. While now is not the time to go full force with expensive campaigns and costly PR events, PR still holds value for your...
by Sam Lauron | Aug 5, 2020 | Startup, Tech Startup
Doing PR for startups is no easy feat. Because you lack an established reputation, you need to work especially hard to get the media to pay attention to you. You’re never guaranteed coverage, but there are ways to maximize your chances. Avoiding these rookie mistakes...
by Mary Jenkins | Jul 29, 2020 | PR Tips, Tech Startup
While this isn’t any breaking news, we are in the midst of a global pandemic and a worldwide effort to end systemic racism. This means that the media is a bit busy covering those topics and that 2020 will not be an easy year for your startup to get picked up in the...
