The ability to know how to hack the news cycle using social media has become an effective media outreach tactic for many tech PR agencies and even marketing professionals working in startups. With the help of social media channels like LinkedIn and Twitter, companies...
This is the second post of our New Year’s installment on ways B2B brands can retool their marketing assets to improve website traffic, lead conversions rates and overall brand awareness in 2017. Trade shows are big deals Trade shows are where many B2B companies spend...
Why B2B SaaS CEOs Struggle with PR and Marketing
Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.
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