How PR Impacts the Startup Sales Funnel

How PR Impacts the Startup Sales Funnel

The power of great media coverage to drive brand awareness and initial interest in a startup’s offerings is without dispute.  What isn’t well known, however, is that PR also propels buyers into and down the sales funnel. It even helps B2B tech sales teams by enriching...
How to onboard a PR firm at B2B tech startups

How to onboard a PR firm at B2B tech startups

You’ve interviewed several B2B tech PR firms, narrowed it down to the one that best fits your tech startup’s needs, and even signed the contract proposal officially hiring the tech PR firm that will help you grow your startup’s brand awareness and demand generation in...