The power of great media coverage to drive brand awareness and initial interest in a startup’s offerings is without dispute. What isn’t well known, however, is that PR also propels buyers into and down the sales funnel. It even helps B2B tech sales teams by enriching...
With the holidays, awkward family moments and turkey and stuffing nearly behind us (or in us), we head into 2016 with hope and a new set of challenges and goals, some of which may apply to your PR Strategy. If this is an area where you don’t have much experience,...
Why B2B SaaS CEOs Struggle with PR and Marketing
Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.
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