A funding announcement should be treated like any other PR or marketing campaign. Whether you’re handling the campaign internally or working with an outside tech PR agency, each step should be planned ahead of time, synced with other initiatives, and the results...
Why B2B SaaS CEOs Struggle with PR and Marketing
Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.
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