by Dave Manzer | Mar 19, 2021 | PR Tips
Google Ads’ ability to drive results in the form of click-throughs and future lead conversion is not in dispute. Google Ads is commonly seen as effective at driving leads among potential buyers that are already showing purchase intent. What is open to debate,...
by Dave Manzer | Jul 7, 2017 | Inbound Marketing, Marketing Strategy, PR Tips
Obtaining earned media for smaller and, even mid-sized, technology brands has become harder and harder to sustain in today’s media market. In a white paper we wrote a couple years back, we equated getting covered in TechCrunch to scaling Mt. Everest. It can be done,...
by Dave Manzer | Feb 19, 2016 | Marketing Strategy
Product launches are never an easy process to coordinate. Depending upon the size of the company, it may require a project manager coordinating a range of activities from product development to manufacturing or programming to legal to marketing and, in the case of...
