by Dave Manzer | Mar 13, 2020 | PR Tips
There’s no escaping it. The news cycle has been taken over by news related to the novel coronavirus, or COVID-19 as it’s officially known in medical circles. As a global health crisis goes, the coronavirus is already on the verge of bringing entire countries and...
by Dave Manzer | Feb 26, 2020 | PR Tips
You have undoubtedly seen customer experience strategy mentioned in multiple media outlets over the past couple of years. It seems like every marketing expert under the sun has weighed in on the topic in Forbes. Other news outlets like CMSwire have devoted well over a...
by Dave Manzer | Feb 11, 2020 | PR Tips
How to respond to negative reviews on Glassdoor is becoming an imperative for many startups and emerging growth tech companies. Much like other review sites (Yelp comes to mind), Glassdoor can be both a benefit and a burden on tech startups and SMBs competing against...
by swyft | Feb 4, 2020 | PR Tips
With a little over one month left before the start of HIMSS, many healthcare technology companies are racing to put the finishing touches on their PR activities. FYI, it starts March 10 and the registration deadline is February 10. We here at Swyft have been busy for...
by Dave Manzer | Jan 28, 2020 | PR Tips
You don’t have to be a brain surgeon to figure out how to measure PR using Google Analytics at your B2B tech company. The data sets are freely available and the process is surprisingly easy. Measuring your PR campaigns is good practice for many reasons, not the least...
by Dave Manzer | Jan 20, 2020 | PR Tips
It’s a legitimate question to ask. Especially for B2B tech businesses looking to hire a tech PR firm for the first time, or ones that have little experience dealing with them. Indeed, I would say that the notion of even having to hire a tech PR firm and work hard to...
