by Dave Manzer | Aug 9, 2016 | Content Marketing
There once was a content manager who happened upon an immense struggle. He lay awake at night on his extra-firm mattress with plush pillows and duvet pondering, “Should I apply for a copyright on my new digital short and accompanying media campaign? Do I actually need...
by Jo Detavernier | May 27, 2016 | Content Marketing
News outlets integrating “native ads” into their news stream has become a familiar sight in the news media. Native ads are designed to blend in almost seamlessly with the other content on the site and can potentially be considered regular editorial content by the...
by Dave Manzer | Dec 9, 2015 | Content Marketing
This is a continuation from last week’s post where I gave the reasoning behind getting your brand into fighting shape with content marketing. This installment gives you some concrete tips on how to begin flexing your muscles to get your brand more buff in the...
by Dave Manzer | Dec 2, 2015 | Content Marketing
You hear a lot about content marketing these days from all quarters. Savvy marketers have long espoused the value of blogging for a brand. PR professionals are wringing their hands over the demise of traditional media and wondering how their story-telling skills...
by Dave Manzer | Nov 30, 2015 | Content Marketing
Blogs number in the hundreds of millions on the Internet, and there are millions of blog posts each and every day on platforms like WordPress, Tumblr, LiveJournals, Blogster. With such a massive number of blogs jockeying for attention on the Internet you would think...
