Dive into the inner workings of our brains as we share industry trends, company updates, announcements and more. Stay up to date with what’s new in the marketing, digital, and PR landscape.
If your technology company finds itself in need of the services of a PR firm, whether for the first time or as a replacement of your existing one, you may find it useful to fill out an RFP to manage the process. For those not in the know, an RFP stands for ‘request...Read More
The larger and more established a technology company becomes, the more likely that the management team will require department heads to create budgets in support of their plans for the upcoming fiscal year. It’s a cherished time of the year (cue the groans) that...Read More
Just having a website isn’t enough to make it successful. It’s important to think strategically about your site to make sure it’s built to drive conversions and generate leads. Your website should be a vehicle that allows you to convert prospective visitors into...Read More
If investments in online paid search, advertising campaigns, and search engine optimization aren’t yielding the right lead generation results, it might be time to take a closer look at how well your website is performing at moving visitors through the sales funnel....Read More
Why Swyft, why now? The reason is simple. Since our founding seven years ago, we have significantly grown our services and evolved as an agency. We believe that the name Swyft better represents the values, work ethic and brand aspirations we have for our B2B...Read More
A data breach, by its very nature, will take a technology company by surprise and expose its brand to grave threats, both financially (loss of business) and reputationally (loss of trust because you will be most likely held at least partially responsible for what...Read More
Despite all the talk of social media and other disruptions to traditional marketing activities wrought by recent advances in technology, trade shows are still a big deal in many B2B tech verticals. The trade show industry generated $31.3 billion (U.S.) in 2016 and...Read More
If you’re hoping to hire a young, future version of James Cameron to create your next interactive advertising project, you could be sorely disappointed to find out that he’s not interested. And worse, the next two creatives in line are three times as expensive and...Read More
May 25, 2018 is a date that has been circled for quite some time now in the agendas of marketing managers in Europe. On this day the General Data Protection Regulation (GDPR) will come into force in the entire European Union (after Brexit, the United Kingdom will...Read More
This is the second installment in our marketing fundamentals for startups. In the prior installment, we talked about how to develop an MVM (minimum viable marketing) approach to work hand-in-hand with an MVP in the lean startup model. In this installment, we begin...Read More
Why B2B SaaS CEOs Struggle with PR and Marketing
Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.
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