Dive into the inner workings of our brains as we share industry trends, company updates, announcements and more. Stay up to date with what’s new in the marketing, digital, and PR landscape.
Graduating seniors in communications and marketing are facing the daunting prospect of trying to enter the job market during the COVID-19 pandemic. It will not be easy. Nearly 4 million students are set to graduate this year in spring 2020. That leaves many anxious...Read More
The economic impact of the coronavirus is only beginning to be felt. Marketers, event planners, and public relation professionals are swiftly pivoting strategies as they navigate the unprecedented pandemic. With heightened health concerns, the global pandemic has...Read More
There’s no escaping it. The news cycle has been taken over by news related to the novel coronavirus, or COVID-19 as it’s officially known in medical circles. As a global health crisis goes, the coronavirus is already on the verge of bringing entire countries and...Read More
You have undoubtedly seen customer experience strategy mentioned in multiple media outlets over the past couple of years. It seems like every marketing expert under the sun has weighed in on the topic in Forbes. Other news outlets like CMSwire have devoted well...Read More
How to respond to negative reviews on Glassdoor is becoming an imperative for many startups and emerging growth tech companies. Much like other review sites (Yelp comes to mind), Glassdoor can be both a benefit and a burden on tech startups and SMBs competing...Read More
With a little over one month left before the start of HIMSS, many healthcare technology companies are racing to put the finishing touches on their PR activities. FYI, it starts March 10 and the registration deadline is February 10. We here at Swyft have been busy...Read More
You don’t have to be a brain surgeon to figure out how to measure PR using Google Analytics at your B2B tech company. The data sets are freely available and the process is surprisingly easy. Measuring your PR campaigns is good practice for many reasons, not the...Read More
It’s a legitimate question to ask. Especially for B2B tech businesses looking to hire a tech PR firm for the first time, or ones that have little experience dealing with them. Indeed, I would say that the notion of even having to hire a tech PR firm and work hard...Read More
Swyft has nearly 10 years of experience helping B2B tech companies in a wide variety of verticals with their PR initiatives. We have supported clients from around the world ranging from bootstrapped startups to some of the largest tech enterprises in the world. ...Read More
Designed by Google, Kubernetes is an open-source container that can be used across a wide variety of platforms for many industries. Whether you’re a developer, a software architect, CTO, or a startup founder, there’s a wealth of information and concepts to be...Read More
Why B2B SaaS CEOs Struggle with PR and Marketing
Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.
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