swyft insights

Dive into the inner workings of our brains as we share industry trends, company updates, announcements and more. Stay up to date with what’s new in the marketing, digital, and PR landscape.

PR Tips

How to build a PR plan for 2020

Companies of all kinds are going through the annual process of building out a PR plan for 2020. Developing a plan is absolutely fundamental to achieving the goals and objectives B2B tech companies set at the start of the year. I realize that the thought of creating...

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How to build a PR plan for 2020
Trade Show

Top Cloud Technology Events

Cloud platforms and solutions have shaped the overall technology landscape for well over a decade now.  Major corporations and small startups alike have experienced the impact of cloud technology. In 2020, the public cloud services market is expected to reach...

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Top Cloud Technology Events
Trade Show

Top global AI events in 2020

At Swyft, we get excited when talking about trade shows and how they can still be an effective part of a B2B technology company’s go-to-market strategy. One particular trade show category that has been blowing up of late is artificial intelligence, or AI. What...

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Top global AI events in 2020

Essential Resources

Why B2B SaaS CEOs Struggle with PR and Marketing

Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.

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