Dive into the inner workings of our brains as we share industry trends, company updates, announcements and more. Stay up to date with what’s new in the marketing, digital, and PR landscape.
Trade shows have been around for decades as important venues where companies derive value from contacts with a host of external stakeholders, among them channel partners, existing and prospective clients, media, investors, future employees, and business partners....Read More
At Swyft we pride ourselves on developing deep relationships with our customers, our partners, and our vendors. Toward that end, we are happy to announce a much deeper relationship with our preferred web hosting partner, WP Engine, the Internet’s premier web...Read More
The case for a globally-coordinated, agile approach to public relations has perhaps never been greater than it is today for small and mid-sized B2B companies in the technology sector. Not only do growth opportunities abound in home countries for both U.S. and...Read More
If the time has come for you to create or redesign your website then you’re likely considering hiring an outside partner, like a web design agency, to help you. Your website is often referred to as the storefront of your brand. After all, a website is often the...Read More
In an earlier post, I wrote about how international trade shows used to be the exclusive domain of large, multinational technology companies like IBM, Microsoft, Cisco, and Salesforce. Nowadays, thanks in large part to the growth of the Internet, robust venture...Read More
Last week, marketing automation provider, Hubspot, experienced an issue with one of their critical infrastructure systems that supports many parts of the platform, apparently right after announcing upgrades to its enterprise suite. HubSpot, for those not aware, is...Read More
There comes a time in some relationships when things go south, and it’s obvious that the end is in sight. Usually, both parties in that relationship know it, or at least see the writing on the wall. If you happen to be a marketing or communications executive at a...Read More
In the not too distant past, attending international trade shows and conducting business globally was the domain of only the largest players in a given industry: IBM, Intel, Cisco, Dell. A company had to be large enough to expand and sustain growth overseas, which...Read More
Nearly three years ago, Swyft led the formation of an international network of communications agencies designed to help B2B companies accelerate global growth without having to spend a small fortune on large, cumbersome, and often bureaucratic multinational...Read More
If your technology company finds itself in need of the services of a PR firm, whether for the first time or as a replacement of your existing one, you may find it useful to fill out an RFP to manage the process. For those not in the know, an RFP stands for ‘request...Read More
Why B2B SaaS CEOs Struggle with PR and Marketing
Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.
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