by Savannah Mazanowski | Dec 1, 2023 | PR Tips, Startup PR
The need for marketing in a successful business strategy is indisputable. However, what many new founders tend to overlook is the critical need for public relations (PR) when trying to establish a strong and long-lasting brand. From a big-picture view, marketing is...
by Savannah Mazanowski | Oct 24, 2023 | Miscellaneous
Signs that we are in a down economy abound. This is especially true for the tech sector of the economy, which according to Crunchbase has shed nearly 270,000 jobs in the U.S. since the downturn began in 2022. While it’s not all doom and gloom for the tech economy (AI...
by Savannah Mazanowski | Sep 21, 2023 | PR Agency, Startup PR, Tech Startup
At the startup phase, every funding dollar counts. To get the greatest bang for the buck, startups and prospective tech PR agencies alike must undergo a careful and thoughtful compatibility test before signing an engagement contract. Like any relationship, the vetting...
