by Sam Lauron | Feb 3, 2021 | PR Tips
IT channel partner companies are uniquely positioned in the industry. Because they lie somewhere between a service business and a product business that they represent and even sell for, this presents an interesting challenge when it comes to PR and securing media...
by Sam Lauron | Jan 27, 2021 | Tech Startup
Startups of all sizes have big marketing goals: increase brand awareness, drive website traffic and win market share against entrenched competition. While those goals are supported by a foundational marketing strategy, a key component of that strategy that’s...
by Sam Lauron | Jan 6, 2021 | PR Tips
With a strong PR plan in place and several product launches or company announcements in the pipeline, you probably have your sights set on a great deal of media coverage for your tech startup in the year ahead. But in order to land media placements, which effectively...
by Sam Lauron | Dec 1, 2020 | PR Agency
When you initially hired a tech PR agency for your startup, it’s likely that you imagined sending them off to pitch the media and waiting for them to report back with the coverage they secured. But there’s much more that goes into working with and, more importantly,...
by Sam Lauron | Nov 17, 2020 | PR Agency
You’ve interviewed several B2B tech PR firms, narrowed it down to the one that best fits your tech startup’s needs, and even signed the contract proposal officially hiring the tech PR firm that will help you grow your startup’s brand awareness and demand generation in...
