by Sam Lauron | Aug 4, 2021 | Marketing Strategy
For B2B tech startups, customers are at the root of everything you do. Everything from their feedback to their validation helps provide direction for your next move. So it only makes sense that your customers can also play an essential role in your sales and marketing...
by Sam Lauron | Jul 14, 2021 | Tech Startup
Many startup marketing professionals and founders wonder if PR is still relevant. After all, doesn’t social media occupy center stage, data analytics point out undiscovered opportunities and AI take the guesswork — and even much of the labor — out of...
by Sam Lauron | Jun 21, 2021 | PR Tips, Tech Startup
As a startup founder or marketer you know that PR is something you should eventually integrate into your brand’s communications strategy. But how early should you run a PR campaign? The short answer is, it’s never too early to start thinking about PR for your...
by Sam Lauron | Mar 31, 2021 | Marketing Strategy
For lean startups, it’s crucial to understand your numbers — especially when it comes to marketing spend. One of the key marketing metrics to track is customer acquisition cost (CAC). According to Hubspot, the tech industry has the highest CAC on average, so it’s...
by Sam Lauron | Mar 3, 2021 | Marketing Strategy
Though the lines between marketing and public relations have blurred in recent years, there’s still some hesitation from startup tech marketers to incorporate PR into their marketing communications strategy. Whether you feel like it’s too early to pursue PR or simply...
