by Dave Manzer | May 15, 2018 | Business Management
If you’re hoping to hire a young, future version of James Cameron to create your next interactive advertising project, you could be sorely disappointed to find out that he’s not interested. And worse, the next two creatives in line are three times as expensive and...
by Dave Manzer | Dec 11, 2017 | Marketing Strategy, Tech Startup
This is the second installment in our marketing fundamentals for startups. In the prior installment, we talked about how to develop an MVM (minimum viable marketing) approach to work hand-in-hand with an MVP in the lean startup model. In this installment, we begin...
by Dave Manzer | Nov 28, 2017 | Marketing Strategy
Marketing is as essential for tech startups as it is for companies with thousands of paying customers. But tech startups — even well-funded ones — tend to have a much smaller marketing budget than their larger counterparts, and that makes deciding how to...
by Dave Manzer | Nov 3, 2017 | Marketing Strategy
There are a few metrics all marketing managers should know about the cost of marketing to and acquiring new customers: CAC (Cost of Acquisition), CLV (Customer Lifetime Value) and ROI (Return on Investment). Why are these three concepts in particular so important?...
by Dave Manzer | Aug 3, 2017 | Swyft News
In the last two weeks, two new members have joined First PR Alliance, our international network of independent PR and marketing agencies. Over the past year since its founding, First PR Alliance has grown to 12 member agencies across four continents. Reputation &...
