When is the best time to hire a PR agency?

Hiring the right PR agency to lead your communications initiative – both internal and external – can lead to many positive results for a business. From increased brand awareness and more website traffic to motivated employees and industry accolades, PR promotes the...

Email Pitch Subjects That Pack a Punch

Journalists I interview as part of my PR over Coffee community in Austin report having to sort through hundreds of emails daily – literally hundreds. On Mondays when they come back to the office that number often doubles. This means you have mere seconds to stop a...

The Tools of PR Have Changed, Not the Goals

PR means a lot of things to a lot of people these days. For some, it means putting ads in newspapers. For others, PR involves social media and blogging. Others think of PR as placing quotes and securing interviews in print, online or TV news by “legitimate” reporters...