Whoever wants to address the press in an efficient and effective manner needs media training to do so. This certainly applies to company representatives that conduct day-to-day media relations — they typically have the title of ‘spokesperson’ on their business...
Why B2B SaaS CEOs Struggle with PR and Marketing
Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.
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