Advances in technology continue to change the playing field for PR professionals. Finding a sketch artist or graphic designer to create a visual storyboard or infographic is ancient history. Instead, public relations professionals can go to a website and make one...
Why B2B SaaS CEOs Struggle with PR and Marketing
Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.
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