As a VC, you recognize potential when you see it. When a promising startup pops up on your radar, it’s typically not hard for you to determine whether or not there’s investment value. Once you take the next step and add that startup to your portfolio, however, part of...
A career in public relations promises dynamic work full of variety. Chances are, if you like storytelling, connecting with people, and expressing your creative side, this is the perfect profession for you. But just like any profession, there are certain skills...
Why B2B SaaS CEOs Struggle with PR and Marketing
Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.
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