In the previous blog post we brought you a series of tips and tricks on how to go about planning and executing a media training event. In this post, we pick up where we left off and add our last pointers for any companies getting ready to have their executives or PR...
Whoever wants to address the press in an efficient and effective manner needs media training to do so. This certainly applies to company representatives that conduct day-to-day media relations — they typically have the title of ‘spokesperson’ on their business...
Congratulations! You’ve managed to land a TV interview for your brand. Oh wait, now you have to go on camera, and you’ve never had a TV interview before, and you are starting to get lightheaded, and you feel a swarm of butterflies in your belly because you’re afraid...
Why B2B SaaS CEOs Struggle with PR and Marketing
Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.
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