Oftentimes startups rely on either marketing or PR to expand their reach, drive sales, and increase brand awareness. But in order to truly maximize a company’s growth and digital presence–and ultimately strengthen the bottom line–there needs to be a...
Why B2B SaaS CEOs Struggle with PR and Marketing
Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.
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