by Dave Manzer | Jun 22, 2017 | Content Marketing, Marketing Strategy
Congratulations! If you’ve followed us this far into our summer Content Marketing Hack series you’ve learned who your prospects are and how to talk TO them, not AT them. Next up, how to develop a brand persona that is relatable, compelling and shareable. Why bother...
by Dave Manzer | Dec 9, 2015 | Content Marketing
This is a continuation from last week’s post where I gave the reasoning behind getting your brand into fighting shape with content marketing. This installment gives you some concrete tips on how to begin flexing your muscles to get your brand more buff in the...
